Welcome to the Bothnian Coastal Route Virtual B2B Workshop (UK market)
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Welcome to the official event page for the Bothnian Coastal Route Virtual B2B Workshop / UK market. This interactive session brings together hand-picked tourism companies from the Finnish and Swedish coastlines with international tour operators and DMCs interested in expanding their Nordic winter product offerings.
This year’s theme, “Introducing Winter in the Bothnian Coastal Region,” focuses on showcasing the region’s distinctive seasonal experiences — from frozen archipelagos to coastal culture — designed to inspire fresh ideas for your future travel programs.
Join us for a compact and curated workshop that highlights trade-ready products and fosters meaningful cross-border partnerships within this emerging Nordic travel region.
Welcome to explore Bothnian Coastal Route!
Welcome to explore Bothnian Coastal Route!
On behalf of the project team, we wish all good and inspiring meetings today!
In case you missed the introduction and wish to have general information on the area, please, request a meeting with Bothnian Coastal Route project leaders Erja Back and Jaana Sirkiä who have a calendar in this event. You can also contact us by e-mail, you find all our contacts here: Contact us - Bothnian Coastal Route
The video on Nordic Coastal Winter is available throughout the day, you can access it through your agenda.
Program
Welcome and introduction
Bothnian Coastal Route Project Leaders give a short introduction to the region.
Intro Video
This inspirational video on Nordic Coastal Winter is here throughout the workshop and you can watch it at your convenience.
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